Thesis on the Topic Value Chain in the Media Industry (m/f/d)
Topic: New TV Value Creation: Value Chain Analysis in the Converging Media Industry – A Value Chain Analysis of the Media Industry

Are you approaching the end of your studies and looking to gain practical insights into value creation across the media industry? As a student in a media-related degree program, you will have the opportunity to write your thesis on the topic of Value Chain in the Media Industry.

As part of your thesis, you will examine the current and future revenue structures of media companies across the entire value chain.

TV is not disappearing—but its economic logic is evolving into many new forms. What was once defined by broadcasters, programming, and commercial breaks is now being reimagined within fragmented, digital, and often creator-driven ecosystems.

Starting from the historical TV value chain—including public service broadcasting, free-toair TV, and pay TV, as well as their digital evolution—you will investigate how these value creation models are shifting into adjacent digital ecosystems.

By joining us, you will combine academic research with real-world industry experience. You will gain valuable insights into strategic challenges facing the media industry, collaborate closely with our experts, and have access to real projects and exclusive industry insights. At the same time, you'll benefit from a flexible working environment and the opportunity to make a meaningful contribution to an industry in transformation.

If this sounds like the right opportunity for you, we would be happy to receive your CV, your current transcript of records, and a brief cover letter outlining your motivation.

• Prepare a scientific thesis and a management presentation
• Conduct desk research and market analysis
• Conduct interviews with industry experts
• Develop a status quo analysis of traditional media revenue models
• Critically assess the future viability of existing revenue models and develop a suitable analytical framework
• Conduct a value stream/value chain analysis to systematically identify, evaluate, and model new monetization opportunities
• Identify emerging trends and future monetization opportunities
• Analyze where revenue, profit margins, customer access, and strategic control will be created in the evolving media economy (profit and revenue pools)
• Evaluate the commercial potential and scalability of new business opportunities
• Develop future scenarios and provide a well-founded outlook for the next five years
• Derive strategic recommendations for media companies

• Currently enrolled in Media Management, Business Administration with a focus on Media, or a comparable degree program
• Strong interest in digital business models
• Independent, structured, and proactive approach to work
• High willingness to learn and ability to quickly understand complex topics
• Strong analytical and strategic thinking skills
• Enjoyment of academic research and scientific work
• Excellent communication and presentation skills
• Very good knowledge of German and English, both written and spoken