Online Marketing Manager (m/f/d)

Are you passionate about growth and online marketing? Do you have sound knowledge of setting up campaigns and funnels as well as analysing and evaluating marketing KPIs? Would you like to be one of the driving forces behind the success of our lead-gen machine? Then we should get to know each other, because the perfect job is waiting for you! As Online Marketing Manager (m/f/d), you will be the central point of contact for the Search, Display Advertising, Native and Social Media (Paid) channels. You will be responsible for managing, optimising and maintaining your channels, keeping an eye on current trends and developments and proactively contributing these as ideas for channel-specific marketing strategies. Let us benefit from your extensive expertise and help us set the right course for our online marketing together.

• You plan and develop the performance activities for our B2B online marketing
• You create and manage cross-channel campaigns with a focus on SEA, shopping ads, display, re-targeting and social media
• You identify and integrate approaches to expand traffic generation
• Together with the content marketing team, you implement focus and landing pages as well as lead magnets
• You continuously optimise campaigns with suitable tools to increase the ROI of marketing measures
• You create analyses and reports on relevant KPIs and ensure transparency
• You carry out benchmark analyses and monitor markets and competitors

• You have already gained experience in online marketing and ideally eCommerce
• You have excellent expertise in the areas of SEA, display and programmatic
• You have good knowledge in the areas of paid social and re-targeting
• You are comfortable using tools such as Google Ads, Google Analytics and Microsoft Advertising
• You are characterised by a high level of online affinity and a quick grasp of things
• Ideally, you have product knowledge in the field of media, communication and information technology
• You have a very good command of German and English

• Training and Continuing Education
• Company Pension Plan
• Coporate Benefits
• Employee Events
• Company Laptop
• Flexible Working Hours
• Group Accident Insurance
• Employee Bonuses
• Capital Accumulation Plan